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21 tools you need as a Digital Marketer to stay competitive in 2025

Published On : February 18, 2025 Category(s) : Digital Marketing

There’s no doubt that in the market having a strong online presence is no longer an option, it is essential . But with the unlimited options of tools for Digital Marketing present, it is easy to feel overwhelmed about – Are you using the right ones? Are there better options available? The truth is, the latest tools for business will constantly evolve and that’s why it is important for you to stay updated with the latest tools and techniques so that you can stand out of the crowd.

With this blog we will guide you with all the digital marketing tools that are important in 2025, and will also equip you with the knowledge you need to identify the best options for your specific needs whether it be social media management platforms or data analytics powerhouses, we’ll cover everything.

21 Tools that are Important for you as a Digital Marketer

Given below we have mentioned 21 tools for Digital Marketing that are crucial for you to have as a digital marketer:

1. Google Analytics

Google analytics is a really powerful digital marketing tool that can easily help you out in making numerous marketing decisions. Through this tool you would be able to easily track your e-commerce business as well as goals that will help you with keeping your company track. Using the data insights that Google Analytics has to offer will make it easy for marketers like you to understand the directions required for website modifications and changes. Now, the only thing that you have to do is install Google Analytics in your website and you would all be ready to go.

Features of Google Analytics

It helps you by creating your metrics, dimensions and dashboards for easy access to your data and information.
It makes you uncover insights about how your business is performing.
It organizes and visualizes the data suiting your business requirements.

Check: How Working Professionals can earn extra Income thru Affiliate Marketing

2. Canva Business

As a digital marketer, it is important for you to understand the need of a quality design tool which will help you craft impressive social media posts and other important things in marketing. One such tool that can help you with this is Canva.

Canva is a famous design tool used for developing effective marketing campaigns by creating visual content that can be shared on your blogs, websites and social networks. There’s no doubt that visual content is the backbone of every digital marketing campaign because to make your targeted customers interested in your product you have to design compelling posts.

3. Google Ads

It has been said that Google Ads work for every business whether it be small, medium or large. Some marketers believe that Google Ads is too expensive but they don’t know that it is one of the most powerful tools for digital marketing that will help your business reach new heights.

Feature of Google Ads

It drives the website visits
It is known for elevating footfall in your shops

4. ChatGPT

Feels shocking right? That ChatGPT has made it to this list, but it is true. Content is an important part of digital marketing and ChatGPT is a valuable content production tool used by marketers of all kinds. It is one of the world’s greatest technological advancement tools and offers some amazing features.

Features of ChatGPT

It is a fun tool you can use for creative brainstorming.
Helps with instant content generation.
Make research assistance easy.

5. Buffer

Buffer is an essential social media scheduling and publishing tool that works with major social media sites such as Instagram, Facebook, TikTok, X, Pinterest and LinkedIn. You can use this tool for simple visual calendar scheduling and is priced per social profile. An individual can pay $6/month and for a team their price is $12 /month. (Top Tools for Digital Marketing)

6. SEO PowerSuite

SEO PowerSuite is a detailed SEO software toolkit that is highly ranked in the industry. It is specially designed for SEOs, business owners, online marketers and bloggers. This suite consists of three applications each one focusing on an important aspect of SEO, and here are these three applications:

Rank Tracker- It allows you to set up rank monitoring, analyze competitors and look for new keyword ideas.
Website Auditor- This tool makes you run an in-depth site audit, find and fix technical issues and optimize site structure.
SEO SpyGlass- With this application you can easily discover and analyze backlink opportunities.

7. HubSpot

HubSpot is a versatile and simple CRM platform used by more than 200,000 businesses across the globe. It is known for serving as a central, online platform for sales, marketing, customer service, and operations team.

Now, you might be wondering, what exactly is HubSpot? HubSpot is a cloud-based customer relationship management software that helps companies of all types and sizes to track and nurture leads and analyze business metrics. This tool is suitable for both B2B as well as B2C businesses across multiple industries.

8. HootSuite

It is one of the oldest and most important digital marketing tools in the industry. It is especially designed to streamline and supercharge the process of managing multiple social media accounts. Hootsuite has been a go-to tool for many businesses since its launch in 2008.

Hootsuite is known for offering a depth of data-driven insights that are hard to come by with competing products. It was ranked as Forbes Advisor’s No.3 best social media management tool in 2025 and some of its key features are:

It allows you to plan and post across different channels.
All of its plans allow unlimited posts.
It has integration with Canva and Grammarly.

9. Trello

Trello is a powerful collaboration and project management tool that easily organizes your projects into boards. It is designed to track your team projects, highlight tasks underway, show who they are assigned to and detail progress after completion. Trello is an amazing productivity channel which is simple, flexible and powerful. Till today it has been used by over 1,000,000 teams worldwide.

10. Yoast SEO

As being from the field of digital marketing, you definitely would have heard about Yoast SEO before. Yoast SEO is a famous WordPress plugin that helps digital marketers like you to optimize your website to perform better on search results.

Yoast SEO helps with the details where WordPress cannot do much such as submitting sitemaps, management of keywords, content creation and using webmaster tools. (Premium Tools for digital marketing)

11. Ahrefs

Ahrefs was founded in 2010 and is Singapore-based software that offers a complete suite of SEO tools to help businesses organically improve their search ranking and online visibility. This tool will allow you to check backlinks, and with its massive data index it is definitely one of the most sought digital marketing tools in the market.

Features of Ahrefs

It offers a keyword explorer tool that helps you find the right keyword for your content.
It tracks your website’s ranking on various search engines.

12. SEMrush

SEMrush is a digital marketing software suite that offers you a wide range of tools for SEO, content marketing, competitor research, PPC and social media marketing. Additionally, it helps boost organic traffic with SEO tools and assist in creating the content which ranks. From its official website it is clear that 7 million marketing people like to use SEMrush as their digital marketing tool because it is very easy to use. All you have to do is search out your keyword strategies, apply them and start tracking them.

13. Optimizely

Optimizely is known for combining tools for visual creation and audience targeting. This tool quickly runs tests on different segments of your audience. This tool was founded in 2010 by Dan Siroker and Pete Koomen, both formerly part of Google. It is a no-code platform that makes you test both major and minor edits to your pages, fine-tuning your site for better performance.

14. Jasper

Jasper is a text based generative content AI tool just like ChatGPT which digital marketers can use. It offers a lot of things to brands, including its ability to add your style guide to match content to your brand voice. Not only style, Jasper even has a central database that keeps your company information such as positioning statements, competitor analysis, product information, policies so that all the generated content can easily reflect your business.

15. Google Keyword Planner

Google has its very own keyword planner which is a great place for you if you are looking for keyword ideas for either organic or paid campaigns. It is free and gives you all the basic info about the popularity of keywords, competition level and performances.

Features of Google Keyword Planner

It helps with finding new keywords.
With this tool you can create your keyword plan.
This tool provides estimates for search volume and costs.

16. Audeinse

This tool was formerly known as SocialBro and is used for social media analytics and audience intelligence. From Audeinse you can get insights and data on social media users including their demographics, interests and behavior. This tool will make you analyze your own social media audience as well as your competitor’s consumers.

From this tool you can easily perform segmentation, targeting and engagement such as creating custom audience segments and sending automated messages.

Must read: 15 Best Tools for Remote Work (WFH)

17. Unbounce

This is a high performance tool which is used for quickly building, tweaking and publishing new landing pages to test. And, if you are not a designer in that case you can easily use Unbounce’s proven landing page templates and after that you can modify it according to your own taste. The analytics of this platform spell out clearly that landing page variants are your top performers.

18. Clearbit

Clearbit is commonly known as a data and API company which provides businesses with data on companies and people. It offers different services like lead generation, risk management and enrich existing customer data of a company with additional information like firmographics. Now, you might be thinking, what is Clearbit’s data used for? Well, this data is used by the sales and marketing team to improve lead generation and account-based marketing.

19. Lemlist

Lemlist is a digital marketing tool which is designed for email outreach and sales management. It is the only cold outreach tool that reaches your inboxes and gets replies. It is specially designed to start more conversations with your prospects across multiple channels. You can also build your lead list with verified emails and can write and personalize at scale. Lemlist also offers features for personalization which means you can add custom text, images and video thumbnails to make your emails unique.

20. OptiMonk

OptiMonk is an on-site messaging toolkit that is designed to improve conversions using action-based popups and bars. This tool allows you to create professionally designed messages that fit your brand easily in a drag & drop editor. Here, you can design buttons, text blocks, discount codes and other campaign elements. Through OptiMonk you can also tailor website and campaign landing page content to your most important customer segments with a simple, no-code editor.

21. MailChimp

MailChimp is a familiar tool that is staple for businesses of all sizes. Whether you are a creator or a freelancer you can test out their free plan for driving better results on advanced email campaigns. MailChimp even provides a wide range of pre-built email templates and a drag-and-drop editor making it easy for you to design professional and attractive emails. With MailChimp segmentation tools you can easily boost customer engagement for your business and loyalty by focusing on the right people.

Conclusion

For your digital marketing campaigns use tools like Lemlist, OptiMonk, Google Ads and MailChimp because they play an important role in shaping your digital marketing strategies. As mentioned above these tools offer a wide range of features whether it be email marketing, personalization, automation or analytics. Staying updated with these tools and latest features is important for you as a marketer because it would always keep you ahead of your competitors. So don’t take rest, keep learning and remember that the right tool would make all the difference that you need in your marketing journey.