Ahrefs vs Ubersuggest vs Semrush: Better SEO Tool in 2024
Published On : April 2, 2024 Category(s) : Technology
The most miserable feeling for any website owner is putting tons of effort into optimizing their website for search engines, only to find it choking to dust in the forgotten corners of search engine rankings. And seeing 95% of the clicks going to the websites on top while the rest of them are drowning at the bottom. That’s where the importance of SEO tools comes into picture.
They guide you at every step of your online journey and they also save you from the effects of Google’s ever evolving algorithms. From optimizing your content through proper keyword research to tracking your backlinks, it helps you throughout.
When it comes to choosing SEO tools for the well-being of your website, you cannot afford to settle for less. You need to go for some of the top seo tools to boost your website’s online presence. When we talk about the best SEO tools, Ahrefs, Ubersuggest and SEMrush cannot go unnoticed. But how would you know which one is the best for you? That’s what we are here for. We will help you find out which tool is the best among these top three tools. So, let’s start comparing these tools on the basis of some crucial features that any ideal SEO tool should have.
A feature-by-feature breakdown of the top SEO tools (Ahrefs vs Ubersuggest vs Semrush)
- Keyword Research
Searching for relevant keywords with high search volume but low competition is a very important part of the keyword strategy. It affects the search engine ranking of your website’s content to a lot of extent. This is why it’s really important to use a keyword tool that shows accurate results so that you can get those 95% of the clicks by staying on the top. Now let’s see how ahrefs, ubersuggest and semrush performs keyword research.
Semrush: This tool stands at the top when it comes to keyword research. You get the overall analysis of the keyword you are searching for. Its keyword magic tool gives you access to a vast database of over 25.5 billion keywords. It provides your keyword difficulty score and also makes you aware of the competitors keyword research.
Ahrefs: Ahrefs provides detailed keyword research. It provides you the clickstream data that helps you understand how users interact with a particular website. Apart from this, you also get to know about the content gap which means the topics that your competitors are ranking for but you are not. Lastly, you can check the keyword difficulty score and the number of monthly search volume on the keywords.
Ubersuggest: This one is a basic keyword research tool and may not come with extensive results. You can still get the basic knowledge about the search volume, competition level and will give you keyword ideas. Though this tool is good in itself but is not that perfect in comparison to Semrush and Ahrefs.
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- Competitor Analysis
Keeping an eye on your competitor’s move is really important if you want to stay ahead of them. While researching your competitor you look for various things like, what keywords are they ranking for, number of backlinks they have, and also their content strategy. This way you get to know the reason behind their website’s online success and you will be able to focus on doing what they are doing but obviously with a pinch of personal strategy.
Semrush: This is a powerful tool for analyzing your competition with organic research, backlink analysis, social media tracker as well as traffic analysis. You can use this information to figure your competitors strengths and weaknesses.
Ahrefs: With the help of these tools you can figure out which keywords your competitors are ranking for but you are not and then you can target some new keywords to make your content rank. You can also track how much traffic your competitors are driving organically and then you can compare your position. Lastly, you can understand your competitor’s paid strategies like, what keywords are they bidding for, their average CPC and much more. (Ahrefs vs Ubersuggest vs Semrush)
Ubersuggest: To get a basic understanding of your competitor’s keywords and organic strategies, this tool can be the best option for you. Ubersuggest provides you a quick summary of the top keywords that your competitors are ranking for and also the average organic traffic that they get on their website.
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- Backlink Analysis
Backlink analysis helps you understand the authority of your website in the eyes of Google. The more quality and high authority websites will link to your website the more ranking boost you will get from Google. Quality backlinks make your content seem more credible and trustworthy to users. Analyzing your competitor’s backlink will help you understand their link building strategies like, what types of websites link to them, the anchor text that they are using in the link and much more.
Semrush: This tool provides you a list of all the backlinks of your website. It also tells you about the unique websites linking to you, and other important details like the text used in the links. Semrush can help you detect some toxic backlinks since not all backlinks are good for your website’s authority. You can identify these harmful backlinks and give it a no follow link.
Ahrefs: Ahrefs has the best broken backlink checker. Sometimes the websites that link to you either go down or simply remove the backlink. This can put a harmful impact on your website by negatively affecting the SEO. Apart from identifying broken backlinks, this tool can also help you get the most fresh data on backlinks. The data of your backlinks keeps on changing and this is why it is important to rely on the most relevant tools like Ahrefs.
Ubersuggest: You can find a list of websites linking to you along with the number of unique website’s linking to you. People who don’t have a big budget to spend on SEO tools can go for Ubersuggest.
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- On-page optimization
On-page optimization plays a very important role in understanding your website’s content and context. By optimizing your website with relevant keywords, meta tags, meta description and proper interlinking, you are telling the search engines what your content is about.
Semrush: This tool mainly focuses on improving your meta tags and meta descriptions. It will make sure that your title and descriptions are of desired word lengths, adds relevant keywords, and maintains overall clarity.
Ahrefs: Ahrefs focus on the major part of on page optimization and i.e, content. Its content checker tool analyzes your content, suggesting room for improvements and relevant keywords. It also looks for technical SEO issues on your page like broken links.
Ubersuggest: This tool is like a basic spell checker and it helps in fixing grammatical errors in your meta titles and description. To get more advanced features of this tool, you might have to go for its premium version. (Ahrefs vs Ubersuggest vs Semrush)
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- Pricing
Lastly we have the pricing of these SEO tools. Every business has their own set of budgets that they spend on tools. Small scale businesses tend to have minimal budget for tools while some large scale companies keep more budget for tools. Let’s have a look at the pricing of these tools:
Semrush: Either you are a large scale company or an individual looking for the best SEO tool for their website, if you can take the expenses of a semrush tool then definitely go for this one. Semrush tool has three packs divided in three categories that is, pro, guru and business. The price lies somewhere between $129.5- $499.95/ month.
Ahrefs: Ahrefs too offers three packs, lite, standard and advanced respectively. The prices of these three packs lies between $99- $399/ month. You can first go for the lite version that comes at a lost cost and if you feel satisfied with its performance you can switch to some other pack later on.
Ubersuggest: Lastly, there comes ubersuggest, which offers three packs too. Their package categories are meant for the needs of individuals and businesses. Apart from this, they also offer a pro version. The cost that you have to bear if you purchase any pack lies between $12-$40/ month. This tool is best for individuals and businesses with a low budget.
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Conclusion
So, which tools wins? Semrush, ahrefs or ubersuggest? The answer lies with you only. If you don’t have a heavy budget for SEO tools then go for ubersuggest. But if you are a well-settled business or an individual who can bear the cost of expensive tools then go for Semrush and Ahrefs. In terms of features, Semrush and Ahrefs are unbeatable. Ubersuggest comes with basic features and can be good for those people who are not in need for some more in depth features. The final choice is yours. Go through the features of all the three tools mentioned above and then make a final decision that fits your preferences and budget.
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